Why Article Marketing
Backlinks This is the most important part of Article Marketing. I recommend using a free article directory that offers good PR and High Quality traffic. Once your article is live you will start to see traffic coming from the article directory. Don't waste your time with spinning your articles, it doesn't work. A top Article Directory will not approve spun content.
Website Traffic Once a user reads your article, make sure they have a reason to go to your website. Even if it is something as simple as "Click here for more information". Of course the person reading your article is looking for information about your topic. Bad content does not give a reader a reason to check out your website. Use only high quality articles!
Reconition Published articles can only add to your expertise. When people read your words, they naturally assume you're an expert on whichever topic you're covering. Of course, this goes both ways if your article is bad the will associate you with bad grammar and poor content. If the content is un-readable people will assume you have no idea about the subject of the article. You can always hire a professional to write your articles for you. Look around on the Internet and find a high quality, inexpensive writer.
Eternal Every month your article will still be out there, still gaining backlinks for your site. People can't help but link to quality, interesting content. You would have a hard time finding a well written article that does not receive traffic and backlinks. Of course, if the article is bad you will gain no benefit. I know it is very difficult to rate your own writing ability, ask a friend or family member to proof read your work and give an honest assessment. Your content can be exceptional but if your writing is poor you are doomed.
Knowledge When you begin writing your article you're also gaining knowledge on your subject. This education adds to your arsenal and you should gain ideas about new sites or driving more traffic to your existing pages. Seldom do I write an article about a topic and don't think of a new website to create or an idea to further my web presence.
Help People Some of the most visited articles help someone with a problem. Whenever you solve a problem write about it and publish the article. If you have the problem, someone else does as well. Help them fix it and get quality backlinks at the same time?
I hope this list helps. Always remember to only write quality articles that make sense and are interesting to the reader!