Online Marketing

Internet Marketing Professional, I am often asked: Why is my site not being found? Why am I not ranked for my obvious search terms? Why is my site lower than my competitors?This article will answer all of these questions and then some.

Why do some sites rank better than others

Google uses over 200 metrics to rank your site. This is a combination of Page Rank, Inbound Links, Link Quality, On-page Optimization and many other things. Google adds up all of these items and gives you an overall score for each individual keyword or phrase. If you have a million poor quality links, your site probably won't be ranked high.

Search Terms

Often I get approached by a client that sells watches, for example. Of course, most watch store owners want to rank high for the word "watches". Explaining the client how hard it will be is always rather difficult. The time and money involved in this campaign would be way too much.

It is always much better to target more specific keywords. Perhaps targeting a specific manufacturer or even model number is a much better plan. While targeting these keywords, often this will help us in the "watch" serps by default. Read more...