PPC Advertising – The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step.
PPC For Testing
Let’s say you have a site offering a service or product in the travel market. You’ve put together a healthy budget and decided to go for broke. Yep, you’re optimizing and trading links in an effort to go after keyword phrases with major traffic and competition. For instance, you’ve decided to have a go at “Europe travel”, which has roughly 400,000 searches each month and major competition for high rankings. You spend two years trading links, adding content and so on. Miracle of miracles, you pop on to the first page of search results. You start shopping for your private jet only to realize a very disturbing thing. You are getting thousands of visits, but few sales. After running calculations, you find the site is converting at 1 in 10,000.
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