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Posts Tagged ‘anchor text’

Backlinks: A concise overview

October 21st, 2009 1 comment


For any web page to be 'ranked' in the search engines and receive traffic it's essential it has backlinks. To understand backlinks there are three things you need to consider, the source from which the backlinks originate, the anchor text of the backlinks and what's on the page to which the backlinks directs the visitor to.

The amount of backlinks

Just about all of the search engines count the number of backlinks to a web page when deciding where this page should appear in the search results.

The source of the backlinks

The source of a backlink can pass authority and indeed traffic to the page to which it points. Read more...