Online Marketing

Cold calling is fast becoming a thing of the past, people no longer want to buy things that have been forced upon them, people are like this because of so many bad experiences in the past. But this article is really just about one type of cold calling and that is for SEO services, a vast amount of companies invest so much money but it just does not work?

In my belief it does not, SEO is still at its babyhood and a vast quantity of people still do not genuinely know what it is fully, hence by cold calling someone you are going to have a heck of a mountain to climb when it comes to converting them and keeping them as long terms clients.

SEO in my opinion should ideally be all about word of mouth referrals and traffic coming to your site, but not any type of traffic, it should essentially be organic, so let's have a look at the reasons why these two options are better.

Referrals

Referrals are sometimes the most hefty form of clients you can get and they are extremely probable to stick with you for the long term. I say this because of the fact that they have in all likelihood spoke to somebody who received great results from you, so know precisely how long they need to wait and know that you are probably going to deliver a Great Deal.

Organic Search Referrals

This is another way which clients will probably be long term, if a client cannot find your site through the organic listings, what hope does that leave for their site to appear there? Any agency should be constantly working on their organic listings in order to secure a place in the Top 10 for their company.

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