Linkbaiting Can Help You Reel In Any Potential Customers (Part 1)
Linkbait is a technique not a strategy, it involves creating web content for the specific, primary purpose of getting links pointed to your website. There are of course other areas where linkbait can be useful, but ultimately it's about links.
Google is clever and to rank in their search engine, they have ensured that you need links pointed to your website and the greater the number of links the better. Some websites buy links from other websites, but Google have said they will take action against manipulation of the search ranking through the purchase of links, although things get a little fuzzy though when you start defining what it is to actually "buy a link". Of course, buying links does come with its own problems, which we can go into greater detail about at another time.
Which is why in this day and age, linkbait is so important to enable you to succeed with your online marketing plan. If you are considering ways to cut your monthly PPC spend, but at the same time boost your organic listings, then linkbaiting is something you should be thinking about.
This sounds great, but hold off for a while as there are some serious issues to consider.
What is linkbait really about?
It's simple really, linkbaiting is all about getting other people to carry out a job, it's as simple as just persuading them to link to the web content that you want to direct them to.
It would seem to have less to do with search engine optimisation and programming and more to do with publishing. A definite kind of publishing that straddles tabloid newspapers, the front covers of the trendiest magazines, maybe even album covers for the older generation who still remember them. I can hear young 20 something's a bit confused and thinking, "but I thought all music came out of an iPhone".
Attention
It's about getting attention, users of the World Wide Web tend to surf at the speed of thought and at any one instance they have to ability to go anywhere else on the web in a few clicks. You need to get them to pay attention, stop them in their tracks and consume what you have to offer. Naturally if you have a great headline this could do it, but niche relativity and of course domain context are highly important.
You really need to engage a company who are passionate about their web design and SEO.Get this right and you could well be on your way to running a very successful website and business.